Session 2

Racing – A Global Brand

May 15, 2018

Led by the Chairman of the Asian Racing Federation, Mr Winfried Engelbrecht-Bresges, this session will explore a vision for the development of a global brand of racing. It will also include a presentation from CEO of Media for Manchester United, Mr Phil Lynch, regarding the development of Manchester United’s global brand and its implementation.

Speakers

Winfried Engelbrecht-Bresges GBS JP
CEO, The Hong Kong Jockey Club

Chairman, Asian Racing Federation

CEO, The Hong Kong Jockey Club

Session Chair

Winfried Engelbrecht-Bresges GBS JP

Chairman, Asian Racing Federation & CEO, The Hong Kong Jockey Club

Speakers

Winfried Engelbrecht-Bresges GBS JP

Chairman, Asian Racing Federation & CEO, The Hong Kong Jockey Club

Phil Lynch

CEO of Media, Manchester United

Louis Romanet

Chairman, International Federation of Horseracing Authorities