Session 3

Reaching and Expanding Racing’s Fan Base

May 15, 2018

This wide-ranging session will examine how racing’s evolving fan base is best to be reached and expanded, now and into the future.  The session will feature:

• An exploration of the sports broadcast landscape and horizon;

• Analysis of recent innovations in digital fan engagement;

• Leading programs designed to drive diversity in racing.


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Niall Sloane

Director of Sport, ITV

Oonagh Chan

Senior Consultant, The Hong Kong Jockey Club

MinKi Shim

Associate Manager, Marketing Department, Korea Racing Authority

Victoria Carter ONZM

Deputy Chair, NZ Thoroughbred Racing

Susannah Gill

Director of External Affairs, Member of Diversity in Racing Group, Council Member of Women in Racing Britain, Arena Racing Company

Anna Seitz Ciannello

Client Development and Public Relations Manager, Fasig Tipton

Megumi Ichiyama

Chief of Staff from Publicity Department, Japan Racing Association