Session 3

Fan Engagement through Media, Marketing, Data and Sponsorship

February 19, 2020

The Fan Engagement session will examine fan engagement from all angles, and look at different strategies of global sports. It will focus on ways for racing to unlock its potential through the creation of media content, new products and harnessing of data, to reach new audiences, deepen fan engagement and attract new sponsors.

The session will also showcase the making of the highly successful Australian feature film, Ride Like a Girl, which tells the story of Michelle Payne, the first female jockey to win the Melbourne Cup.  Delegates will be joined by Michelle Payne, and the film’s acclaimed producer, Richard Keddie, as the session explores not only the extraordinary story, but the challenges of making a popular racing film in the current environment.

Speakers

Mr
Greg Nichols
Director, Racing Australia

Chairman, Racing Australia, Director, Racing Victoria

Mr
Richard Keddie

Producer, Ride Like A Girl

Ms
Michelle Payne

Jockey and Trainer

Mrs
Aly Vance

TV presenter, Host of CNN Winning Post

Mr
Andrew Catterall

CEO, racing.com

Mr
Giles Morgan

Independent Consultant; Formerly, Global head of Sponsorship for HSBC

Mr
Nick Goggans

CEO, PumpJack Dataworks

Speakers

Greg Nichols

Chairman, Racing Australia, Director, Racing Victoria (Chair)

Richard Keddie

Producer, Ride Like A Girl

Michelle Payne

Jockey and Trainer

Aly Vance

TV presenter, Host of CNN Winning Post

Andrew Catterall

CEO, racing.com

Giles Morgan

Independent Consultant; Formerly, Global head of Sponsorship for HSBC

Nick Goggans

CEO, PumpJack Dataworks