Session 3

The Fan

February 15, 2023

This session brings together engaging speakers from diverse backgrounds across racing, sports administration and digital media, to explore how racing and other sports are breaking through barriers to:

·      better engage with fans on-course and off-course;

·      attract and retain fans through new and innovative ways;

·      build fans’ passion and loyalty over time; and

·      ensure they are meeting society’s rapidly evolving expectations, especially around welfare and integrity.

During the pandemic, racing and other sports pivoted to behind-closed-doors events, sparking an acceleration of innovation in digital engagement. Now, as restrictions relax around the world, we look to the future of the fan experience and what that blueprint may look like – enriched by recent learnings, new technologies and a desire to rekindle the love of race and game day.

With so many new and exciting entertainment options from all over the globe available to today’s consumers, it is imperative for any sport to attract and retain new fans if it wants to be competitive – this session will help show you how to do it.

The session will include a series of presentations, followed by a panel discussion involving leading executives who know what it takes to bring fans through the gates and how to keep them engaged at home and on the move.


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Masayuki Goto

Vice-Chairman, Asian Racing Federation
President & CEO, Japan Racing Association

Gary Liu

Co-founder & CEO, Terminal 3
Founder & Director, Artifact Labs

Andrew Jones

Chief Executive Officer, Racing Victoria

Jamie Barkley

Chief Executive Officer, Australian Turf Club

Tim Bulley

Managing Director & Chairman, World Horse Racing