Justin McDonald
Executive Vice President & Chief Marketing Officer, Breeders’ Cup Limited
Session 2
Fan Engagement: Global Broadcasting and Viewership
February 10, 2026
Experts from racing and sports will examine how today’s audiences are engaging with racing and sports, the changing landscape of global broadcasting and the critical roles of streaming services and media rights in growing viewership.
Speakers
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Speakers
Rawan AlButairi
CEO, Saudi Esports Federation
Justin McDonald
Executive Vice President & Chief Marketing Officer, Breeders’ Cup Limited
Casper Stylsvig
Executive Director, Sports Business, The Hong Kong Jockey Club
Fan Engagement
Fan Engagement: Global Broadcasting and Viewership
Casper Stylsvig
Executive Director, Sports Business, The Hong Kong Jockey Club
Engaging the Next Generation of Fans – Lessons from Esports
Rawan AlButairi
CEO, Saudi Esports Federation
Panel Discussion
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