Andrew Harding
Secretary General, Asian Racing Federation
Executive Director, Racing, The Hong Kong Jockey Club
Executive Director, Racing, The Hong Kong Jockey Club
Session 3
Marketing: Major Racing Carnivals
February 10, 2026
Organisers of major racing carnivals around the world will convene in a panel discussion to explore how impactful event activation can enhance fan engagement and broaden audience appeal, with a focus on innovative strategies and key learnings for enhancing the fan experience at these iconic racing occasions.
Speakers
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Speakers
Andrew Harding
Secretary General, Asian Racing Federation
Executive Director, Racing, The Hong Kong Jockey Club
HE Ali Abdulrahman Al Ali
Board Member & CEO, Dubai Racing Club
Mohamed Al Ahmed
General Manager, Jebel Ali Racecourse
HRH Princess Nourah Al-Faisal
Designer, Entrepreneur and Industry Leader
Felicity Barnard
Chief Executive Officer, Ascot Racecourse
William C Carstanjen
Chief Executive Officer, Churchill Downs Incorporated
Kylie Rogers
Chief Executive Officer, Victoria Racing Club
Opening by Session Chair
Marketing: Major Racing Carnivals
Felicity Barnard
Chief Executive Officer, Ascot Racecourse
The Under 40 Effect!
Kylie Rogers
Chief Executive Officer, Victoria Racing Club
Building the Future of Horse Racing
Mohamed Al Ahmed
General Manager, Jebel Ali Racecourse
Marketing: Major Racing Carnivals
HE Ali Abdulrahman Al Ali
Board Member & CEO, Dubai Racing Club
Racing Forward: Stewarding Tradition
William C. Carstanjen
Chief Executive Officer, Churchill Downs Incorporated
Panellist
HRH Princess Nourah Al-Faisal
Designer, Entrepreneur and Industry Leader
Panel Discussion
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